Building on a legacy of ocean conservation that spans over 25 years, today Tiffany & Co. is proud to announce we have raised over USD $1 million through the Love For Our Oceans initiative to support The Nature Conservancy and its global ocean conservation efforts.
Love For Our Oceans
Through the Love For Our Oceans initiative, we introduced T Smile by Tiffany cord bracelets crafted with 18k gold and REPREVE® Our Ocean™ recycled polyester, made entirely from ocean-bound plastic bottles.
Tiffany & Co. is committed to supporting global scientists and conservationists across the globe as they support the UN-backed global goal of protecting 30% of the planet’s oceans by 2030. Through the contribution, Tiffany has supported the expansion of five marine protected areas in The Bahamas that are essential for preserving biodiversity and supporting local economies.
Protecting Coral Reefs
Coral reefs occupy less than 1% of the ocean; yet they sustain 25% of all marine life, protect coastlines and support countless people and their professions. Through Love For Our Oceans, we are supporting the protection of “Super Reefs” in Belize – climate-resilient coral reefs – with the goal of helping to safeguard critical marine ecosystems and helping to improve the lives of millions who depend on healthy oceans for their livelihoods and well-being. The protection of these reefs is essential in helping Belize achieve protection of 30% of its marine area.